Many things can affect the success of the restaurant, especially today when fast food joints and food delivery are so highly popular. Of course, this doesn’t mean that this task is impossible, on the contrary. Sometimes, all that’s needed is rebranding, and what better place to start than by designing a new menu, especially in case the restaurant is known for its specialties, like BBQ? So, let’s further explore how to craft an irresistible BBQ menu for your restaurant.
Most of the things today are much easier to do and create due to technology because you can pick the best design for the menu within minutes. Of course, one can always opt and go with some specific and unique design, but that’s just the beginning, as it’s how well-written the menu is that separates good menus from bad ones.
As for technology, various programs can be of much help in designing the BBQ menu for your restaurant, but Adobe Express and using a QR generator to help your customers pick what they want are some of the best.
QR generator is something that can help guests connect with the restaurant as you can create one for every dish that will also leave the restaurant profile on social networks. There are numerous options available here, which is why the QR generator is such a great tool.
Make Sure to List All the Dishes
Okay, this is the basic one, but still, something we need to mention because even the slightest mistake or oversight can have a tremendous effect on the overall looks of your BBQ menu. It’s one of the most important things, as making a complete list of all the meals is simply a must, as here, you can let your imagination and creation run wild while listing all the dishes, which is a great way to make the menu stand out from the rest.
On the other hand, even though it might seem absolutely unnecessary to mention that, many things can easily be forgotten under pressure, and this is one of them that shouldn’t be overlooked. Write all the meals on paper, check with chefs and staff, and always look twice before making the final version of the menu, as all of the dishes should be mentioned, and specialties should be highlighted as, after all, those specials are what can help make a brand out of your restaurant.
Make It Easily Readable
Speaking about the design, one of the most important things is making the entire menu readable so people can easily read it and choose their favorite. There are a few different things to pay attention to that can be of huge importance, and if you fail to check all those boxes, guests will be unable to choose and might even leave the restaurant.
Regarding that, never choose too dark colors or too dimmed light, or they will need to turn on the flashlight on their phones to see what is written. Also, try avoiding using too small letters, even for descriptions, or extremely unreadable fonts.
Of course, friendly staff should always help guests who have some difficulties reading the menu, but the more readable the menu is, the more staff will serve guests instead of helping them choose their meal.
This is also something where experienced and educated waiting staff are of vast importance, as they represent the restaurant because they are in charge of guests having a good time and getting exactly what they want, even if they don’t know what to order themselves. All these things mentioned above represent the main thing that separates restaurants with Michelin stars from mediocre ones.
Do Not Forget Photos
It’s in human nature to connect things with images, and our senses play a huge role in everyday decision-making, so use this to your advantage. Namely, just like our sense of smell is one of the most important senses as we tend to connect the smell with some memory (good or bad), our eyes are there to provide an image that goes to our brain and decide whether something will be tasty or not even before trying some dish.
That is why adding photos to the menu is one of the best decisions you can make, as sometimes, no matter how good the dish description is, people are unable to imagine it. It is great for those who love surprises but can be pretty bad for people who have imagined one thing and got another.
Adding photos will help guests avoid surprises, as they will be able to see what exactly they will get. Of course, it is not enough just to take your phone and take pictures that will be added to the menu, as the better the presentation and the higher quality of the photo, the more likely it is that people will choose something from it. Professional photographers can do a great job, but understandably, there is no need to hire them if you have a good eye for details.
Descriptions Are Important Too
As we have already mentioned, photos can attract the guests’ attention, help them make up their minds, and choose the meal that seems the most tasteful, but that doesn’t mean you should underestimate the power of good description. When we say a good description, we mean that it is not enough just to write down the ingredients the dish contains.
Instead, you should focus on the best possible description that will help the guests imagine the taste once they see the photo, read the description, and decide to choose that certain meal.
Many people overlook the importance of this, just like they don’t know how to name certain dishes, and this is something you can use to your advantage. Namely, with the description, make it precise and concise, as no one wants to spend more than a minute reading all the ingredients.
As for the name, use imagination and creativity to draw people’s attention to certain dishes, especially specialties and authentic dishes, the ones your guests cannot find anywhere else.
Less Is More
It is great to have various options when choosing a BBQ meal in the restaurant, but there is no need to go with, for example, 15 dishes, as guests will be literally unable to decide.
Instead, it is better to focus on fewer meals and improve them to perfection as that will make people want to come again to try them, and more importantly, they will know precisely what they will order even before coming to the restaurant. Having these regulars can do wonders for the success of every restaurant, so make sure to also check their opinion and whether they have some ideas or complaints.